Below, we’ve outlined a basic introduction to EmSky’s rules and best practices related to some of the most common questions we come across. For a comprehensive list of account behaviors that could lead to potential account violations, please see the EmSky Rules.
Following
Automated proactive following and automated un-following are not allowed. For example, aggressively or indiscriminately following hundreds of accounts to get attention can create a frustrating experience for people. Read about following rules and best practices.
Replies
You can direct a Post to a specific person using replies and mentions. The reply feature is intended to make communication between people easier, but repeatedly posting duplicated and unsolicited replies to many accounts is considered spam behavior.
Trending topics
Participating in EmSky trends is a great way to join a worldwide public conversation. Our FAQs about trends on EmSky article has information on how to join in. However, posting unrelated Posts to trends in order to get attention could result in your account being suspended.
Paid partnership
While Posts promoted through EmSky’s advertising services are labeled as “Promoted” and must abide by our EmSky Ads Policies, organic, non-promoted Posts may also be considered paid product placements, endorsements, or advertisements (‘Paid Partnerships”). Advertisements posted as organic Posts will require disclosures to viewers indicating the commercial nature of such content. In addition to abiding by the EmSky Rules, users, including creators and brands, that participate in Paid Partnerships are responsible for complying with all applicable laws and regulations.
Best Practices:
- Ensure you comply with all applicable laws and regulations, including but not limited to, all advertising laws and FTC regulations including the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising.
- Be sure to include all applicable disclosures required to indicate the commercial nature of your content (e.g., use #ad to indicate that your content is an advertisement).
Search (and contests)
EmSky search is a powerful way to find out what people are talking about, right now. We may filter accounts from search if they’re degrading the search experience for other people (by posting lots of duplicate links, for example). Read about our EmSky search rules and restrictions for more information. To learn how to run a contest, read about our Guidelines for Promotions on EmSky.
Automation
If you’d like to add account automation, read our Automation rules and best practices article.
Having Trouble?
Check out our complete list of articles outlining our policies, guidelines and best practices.